Patients who live with overactive bladders often do so in silence. They tend to see this embarrassing problem as an inevitable part of aging and are often resigned to the dangers of falling, disrupting their partner, and living with the anxiety that accompanies the condition.
As a result, overactive bladder patients are an extremely undertreated population. Less than 50 percent of the men and women who suffer from OAB seek treatment. This is because traditional drug and behavioral therapies (changes in diet and bladder training) are not consistently effective, and patients often lapse out of their treatment program.
This is a situation that has needed to be addressed for some time, both from the perspective of the patients and the doctors who serve them. Fortunately, third-line options exist for therapy, such as Percutaneous Tibial Nerve Stimulation (PTNS) with Urgent PC. This low-risk treatment involves the insertion of a slim needle electrode above the ankle, which transfers mild electrical impulses up the tibial nerve to the sacral nerves. This helps the patient better control movement and sensory perception in the muscles that control bladder functions.
The viability of your medical practice depends on your ability to successfully treat patients, and doing so often requires an entrepreneurial mind. While patient care remains the primary concern of any practice, it must be coupled with a good amount of business savvy that will drive the profitability of the practice. Urgent PC is a therapy that can provide effective treatment for your patients and benefit your practice’s financial health.
Getting started with Urgent PC is easy. Because the system is portable, this minimally invasive therapy is easily managed in a variety of settings and can be administered by nurses and nurse practitioners. It’s also a great way to use underutilized space in your clinic; all you need is a chair and an ottoman or some kind of foot rest.
But perhaps the best news, from the business side of things, is that Urgent PC is nationally reimbursed by Medicare. This means that more patients and seniors who suffer from OAB can finally be treated by the only non-drug and non-surgical third-line therapy recommended by the American Urological Society and Society of Urodynamics, Female Pelvic Medicine & Urogenital Reconstruction for the treatment of OAB. Of course, coverage varies. A short visit to www.urgentpcreimbursement.com can get you on the right path to validate a patient’s coverage prior to beginning treatment.
How to do it
PTNS with Urgent PC therapy provides that sought-after combination so many doctors in private practice hope for: a treatment that can provide relief to your patients and bolster your practice’s bottom line.
Set up, previously discussed, is easy. The next step is to let those who suffer from OAB, or their family members, know about this new therapy you offer.
If you've ever treated patients for OAB, your current patient database is a great place to start. Running a search of ICD-10 codes for urge incontinence (N39.41), urinary frequency (R35.0), urgency of urination (R39.15), and overactive bladder (N32.81) is the simplest way to reconnect with past patients. Once you have the list prepared, different tactics for contacting them include sending mailings and hosting patient seminars. Cogentix Medical has many of these tools available. To learn more, contact your territory manager.
Treating patients with Urgent PC can provide them with a simple solution to a problem they may have given up on. It can also grow your practice in two key ways. The first is that Urgent PC, or any third-line therapy, creates repeat business by keeping patients in your practice for future urological issues. The second is that successfully treating OAB can potentially make your patients into evangelists for your practice, delivering new business in the future.
Download this patient education presentation about treating OAB today to start growing your practice and giving your patients the treatment they’ve been looking for.
Urgent PC is indicated for the treatment of Overactive Bladder and associated symptoms of urinary urgency, urinary frequency and urge incontinence. Treatment with Urgent PC is contraindicated for patients with pacemakers or implantable defibrillators, patients prone to excessive bleeding, patients with nerve damage that could impact either percutaneous tibial nerve or pelvic floor function or patients who are pregnant or planning to become pregnant during the duration of the treatment. Most patients don't experience side-effects. If side-effects occur, they are typically temporary and include mild pain and skin inflammation at or near the stimulation site. Caution: Federal law (USA) restricts this device to sale by or on the order of a physician. For complete instructions for use, storage, warnings, indications, contraindications, precautions, adverse reactions and disclaimer of warranties, please refer to the insert accompanying each product or online at www.cogentixmedical.com. Urgent PC is a registered trademark of Cogentix Medical © 2015 Cogentix Medical. All rights reserved.