Posted on Oct 13, 2015 11:45:00 AM by Leslie Wooldridge, GNP-BC, CUNP, BCIA-PMD

Creative Marketing Inside and Outside Your Practice Using Urgent PC

Doctor checks in with group of patients

Have you ever wondered how some practices can be so successful with so little? The secret ingredient: motivation. When I started my practice 10 years ago, I was in a practice of one in a new city surrounded by unknown providers and services. As I built my practice, I learned that success is generally just a few failures ahead.

Just the other day, I ran into a rural urologist that I have known for a long time. He thanked me for seeing his OAB patients as he told me he is so busy that medical patients bog down his practice. “I’m a surgeon,” he says. I agreed with him and we laughed about his intolerance for treating patients who require ongoing therapy and follow-up. Even though his practice is 80 miles from our clinic, we have several of his patients currently receiving PTNS.

Are there urologists in your practice with this same attitude? After all, patient education takes time, effort and an interest in outcomes along with follow up and trial and error. This sounds like a job for a person with a lot of patience and tenacity … a successful person with a niche!

How does success happen?

You have to understand yourself and your practice. PTNS is a skilled procedure. Not everyone is successful at it nor do they have an interest in it. Be passionate. Patients sense your interest and your knowledge if you take the time to teach them. Make sure they are aware that there are always options for them. Follow up appointments are key. OAB is a step process for treatment. Patients can be successful at any, and all, stages of treatment as well as through combined treatments. This is the basis for attracting patients both inside and outside your clinic.

Working with other practitioners within your practice is very important. Make your interests known. Strategize to make your urologist money and fill your schedule while keeping in mind your patients’ best interests.

Knowledge is a powerful weapon.

Know your competition. Who, how much, and what their resources are. Think creatively in regards to where patients come from. The community, physician referrals, patient referrals, senior centers, etc.

Community education is vital. Making yourself and your practice known is the best way to get new patients. Your patients in turn will be your best marketing tool by flaunting successes and spreading the word. Speaking to community groups, as well as attending health fairs and community events where you can exhibit your available services can be surprisingly significant. Don’t forget specific women’s groups from churches, business and within your own health care system. Local newspapers, church bulletins and public bathrooms are a great opportunity for marketing.

Also, realize that your office might be the best place yet. Offer free screenings by checking urines per dipstick and giving the patient a short questionnaire to determine the extent of their bladder issues (a topic for another day!).

Be tenacious and love what you do! Success will come.

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This blog post reflects the opinions and experience of Leslie Wooldridge, a long-standing user of the Urgent PC Neuromodulation System, and was produced under a paid consulting agreement with Cogentix Medical.

Urgent PC is indicated for the treatment of Overactive Bladder and associated symptoms of urinary urgency, urinary frequency and urge incontinence. Treatment with Urgent PC is contraindicated for patients with pacemakers or implantable defibrillators, patients prone to excessive bleeding, patients with nerve damage that could impact either percutaneous tibial nerve or pelvic floor function or patients who are pregnant or planning to become pregnant during the duration of the treatment. Most patients don't experience side-effects. If side-effects occur, they are typically temporary and include mild pain and skin inflammation at or near the stimulation site. Caution: Federal law (USA) restricts this device to sale by or on the order of a physician. For complete instructions for use, storage, warnings, indications, contraindications, precautions, adverse reactions and disclaimer of warranties, please refer to the insert accompanying each product or online at Models are for illustrative purposes only. Urgent is a registered trademark of Cogentix Medical © 2015 Cogentix Medical. All rights reserved. 

Leslie Wooldridge, GNP-BC, CUNP, BCIA-PMD
Leslie Saltzstein Wooldridge, GNP-BC, CUNP, BCIA-PMD, is Director of the Adult Bladder Control Center, Mercy Health Partners, Muskegon, Michigan USA. Ms. Wooldridge received a Master of Science degree in nursing administration, critical care nursing and postgraduate certification as a Geriatric Nurse Practitioner from Marquette University, Milwaukee, Wisconsin. In 2015, she was honored with the Women’s Health Foundation Activist Award. She is also the recipient of the 2009 National Association for Continence Rodney J. Appell Continence Champion Award. Ms. Wooldridge has published in multiple refereed journals. She authored the Genitourinary chapter in The Nurse Practitioner in Long Term Care: Guidelines for Clinical Practice (2007). She has lectured throughout the United States on geriatrics, urology and clinical practice.
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